Retarget Your Leads Across Every Screen
Turn your identified leads into targeted display and Connected TV campaigns. Reach them on Amazon, Sony, and thousands of streaming platforms — powered by one of the nation's largest programmatic ad networks.
Get StartedStay In Front of Your Best Prospects
Once you've identified your leads with Website ID, Search ID, or B2B, Simplifi lets you stay in front of them. Run address-based programmatic display ads and Connected TV campaigns directly from your dashboard. Your identified contacts become targetable audiences — automatically.
No media buying experience needed. Set your budget, upload your creative, and launch. Simplifi's network handles the rest.
How It Works
1. Build Your Audience
Use contacts from any active campaigns (Website ID, Search ID, B2B) or upload a custom CSV of home addresses. Your identified leads automatically become targetable audiences.
2. Create Your Campaign
Upload display images or video creatives. Set your budget, frequency capping, and geographic targeting. Choose device targeting: desktop, mobile, tablet, or Connected TV.
3. Launch & Track
Campaigns are reviewed and activated within 1-2 days. Track impressions, clicks, and conversions from your dashboard. Duplicate winning campaigns with one click.
Campaign Types
Display Ads
- Upload display images in multiple sizes
- Set individual destination URLs per image
- Target desktop, mobile, and tablet
- Add polygon geofence targeting for hyper-local campaigns
- Set frequency capping to control ad exposure
Connected TV (CTV)
- Upload video creatives for streaming platforms
- Deploys across Amazon, Sony, and thousands of CTV platforms
- Reach cord-cutters and streaming audiences
- Same budget and targeting controls as display
- Individual destination URLs per video
Key Features
Address-based targeting
Your identified leads become your ad audience.
Geofence targeting
Draw polygon boundaries around specific areas.
Flexible budgeting
Set daily budgets and monthly caps.
CPM bidding
Control your cost per 1,000 impressions (minimum $6 CPM).
Agency profit margin
Set your markup from 0% to 50%.
Full reporting
Track impressions, clicks, CPC, and more.
Budget Guidelines
Daily Budgets
Starting from $5-$20/day per campaign.
MaxBid CPM
$6 minimum recommended, $12 for premium placement.
Agency Markup
Set your profit margin 0-50% per campaign.
"Client sees total monthly cost, your profit, and actual ad budget — fully transparent."
